The BUT TC program offers comprehensive training, whether in initial training or in alternance, to prepare students for successful professional integration. It combines solid theoretical teachings with practical experience, making it a prime option for those looking to excel in the fields of marketing and commerce.
Students take a variety of lectures that cover key areas such as :
Marketing : Students acquire skills in strategic marketing, market research, segmentation, positioning, and marketing plan development.
Sales management : They become familiar with sales management, customer relationship management, and business operations management.
Communication : Communication courses teach them how to develop effective communication strategies to promote products or services.
Commercial law : The legal aspects related to trade and sale are discussed for a better understanding of trade regulations.
Personal project : Students have the opportunity to develop their personal project, which helps them to apply their knowledge in a concrete way.
Internship in business : Alternation is possible, with internships in business, allowing students to put their skills into practice in a real professional environment.
University continuation :
In addition to successful professional integration, the Marketing Techniques BUT program also offers the opportunity to pursue studies. Students may consider a professional license to deepen their knowledge or continue their academic journey.
Why choose the Marketing Techniques BUT program?
The BUT TC offers a unique combination of varied teaching, practical work experience, and work-study opportunities. This optimally prepares students for a successful career in the fields of marketing and business. In addition, it is widely recognized by employers, opening doors to many professional opportunities.
If you are passionate about the world of commerce and marketing and want to develop the skills necessary to succeed in these areas, the Marketing Techniques BUT program can be the perfect path for you.
The BUT TC is therefore an exceptional opportunity for students to train in the field of marketing and sales, acquiring the skills necessary to excel in the professional world. This program opens the door to many exciting career opportunities, whether in initial training or dual, and is a smart choice for those aspiring to a dynamic career in business.
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